‘Pitmasters | Low & Slow’ – Lettering Logo

The final logo for a BBQ Brand. ‘Pitmasters’ took a squared, display-style style font with a 3D aesthetic in the letters to accentuate shadow/dimension.

‘Low & Slow’ tagline went in a more freehand lettering style. The entire peice was crafted with a badge in mind. From the elements on the top to the contrasted logotypes of ‘Pitmasters’ & ‘Low & Slow’.

Here is the handlettered version of the logo.

Below is the clean version of the artwork and the website landing page for the brand. Also included is the video timelapse of how I created the logo and a sweet little animation at the end.