‘Pitmasters | Low & Slow’ – Lettering Logo
The final logo for a BBQ Brand. ‘Pitmasters’ took a squared, display-style style font with a 3D aesthetic in the letters to accentuate shadow/dimension.
‘Low & Slow’ tagline went in a more freehand lettering style. The entire peice was crafted with a badge in mind. From the elements on the top to the contrasted logotypes of ‘Pitmasters’ & ‘Low & Slow’.
Here is the handlettered version of the logo.
Below is the clean version of the artwork and the website landing page for the brand. Also included is the video timelapse of how I created the logo and a sweet little animation at the end.
The timelpase video of how I created the 'Pitmasters Low & Slow' logo.Includes an little animation at the end of the video for the outro. Learning motion design over the last couple of months has pushed me to become better at video editing. Always be learning.Here is the full logo -> http://jamesbutterly.com/2016/08/18/lettering-pitmasters-low-slow/
Posted by James Butterly on Thursday, August 18, 2016