Are you constantly pushing content exclusively on your social media platforms? Generating a bank of content specifically on each media site? Ask yourself, why? Then ask yourself, why aren’t you pushing content from your own website?
If you’re posting valuable content, images, videos, articles to a social media site without directing your audience and followers to your website, you’re wasting your time and jeopardising your potential for future growth.
The key to growing your audience is to build your very own platform.
You need to guide both your current audience and future potential followers from these social media platforms, to your own home. Your home is your platform. And your platform is your website.
“Buy why? I already have hundreds if not thousands of followers on various media platforms, why would I not just stick there?” you may ask.
Your website is where you have control.
On your own website, you have complete control over every aspect of the user experience and how they interact with your brand. You tailor it to suit your preferences and provide a unique experience for visitors. This is key to building a trusting relationship with your audience, a place where your audience can come and explore your own quality content, exactly how you want them to.
On social media platforms, users are given the same look and style as every other user on the platform, Facebook pages look the same as everyone else, the same as Twitter, Instagram etc. How the user experience and interacts with something is the same for everyone. There is nothing unique to the user experience with your brand.
Social media platforms are a tool, use them thusly. Each have their own strengths, I is visually appealing, so use this, and create rich imagery to take advantage of what the platform has to offer in order to broadcast your content.
Direct the user to your website at every opportunity. Bring them to your home. Give them a reason to stay.
Create a home full of value, make the user grateful that they visited and give them a reason to come back. Invest in your home.
You can’t create a unique experience on someone elses platform, your bound by their technical limitations and design. But you can do what you want in your own home. Building your own platforms is crucial vs. social media in terms of longevity. At any time social media platforms can change how they operate (Facebook charging for ads as an example), you can’t control this.
The bigger issue being that at any time a social media platform can become irrelevant. If you have spent your time building your content and interactions around this platform, where will you find yourself then?
What good is your presence when you don’t even have a home?
Build your site now, send your audience there. Give them a reason for going there, then give them a reason to stay there, then give them a reason to come back there.