‘Super’ – Lettering piece.
‘Super’ was inspired by my catchphrase when I featured on reality TV show, ‘First Dates’. The goal was to create a series of products from a positive message. The style is inspired by street-art, elongated, thick stems with sharp lines but softened corners.
Below is the animated video, created in an anime style, to give the piece a more contextual, ‘superhero’ aesthetic.
A ‘Special Edition’ sticker set was made to accompany the launch of this product – with added flair in the design; Stars, depth, inline stroke.