‘Explore’ – Lettering artwork for a landing page
Explore is a lettering piece created for Bison Ridge Tours. Originally made to fit with a Hero image on a website landing page. I was tasked with creating the webpage too (I also create websites).
The piece was inspired by camping and nature with a vintage aesthetic. Roughened edging and grain texture add nuance to the lettering and makes it sit comfortably within the website without distraction.
Below is the lettering piece ‘More’. An unused piece made to accompany the ‘Explore image and sit on top of it. But didn’t fit with the image in the end and decided the overall piece was better with just ‘Explore’.
I explored a new style with ‘More’, going with a cursive approach. Think downward strokes and thin connectors. with sharp transitions.
Below is the website and mockup.