A-Secret-KingwLogo

Lettering logo for photographer, ‘A Secret King’.

The goal of the project was to create a custom logotype, something clean, unique and instantly recognisable using elements of lettering, such as distinct curves and swashes, like you see on the ‘A’, ‘S’, ‘K’, ‘g’ letters. The logo was to be created in a cursive style, ie. letters connected.

The logo is mainly for use in an online environment for website and social media presence. Along with the lettered logo, I was asked to create an icon to supplement the logo and add to the branding identity. The icon, ‘The Crowned Eye’, hints at the mysterious, secret society identity. The client was using a branded name, not their own, so wanted an essence of secrecy surrounding the work.

The space background, or landing image used in the identity for the branding is a nod to the nature of the photography and story of the brand.

Below are inverted images for the logo and icon together, along with a closeup of the icon itself.

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